Stop Burning Cash.
Start Printing Revenue.
Take Control of Your Paid Social in 90 Days.
I’m Michael. I took 15 years of big-agency secrets and stripped away the fluff. Now, I help Australian businesses run Meta, LinkedIn, and TikTok ads in-house using the exact same frameworks as the giants, turbocharged with AI solutions.
No middlemen. No bloat. Just results (served with a French accent).
The Strategy
The "No-Fluff" Playbook
Forget outdated theory. I teach you the modern, battle-tested frameworks that are actually working right now. Meta’s algorithm does the heavy lifting; you just need to know how to feed it. You get the exact systems I used to manage millions in ad spend, simplified for your business.
 The Roadmap
Your Profit Roadmap
Most businesses lose 40% of their budget before a single ad is clicked. We start with a deep-dive audit to plug the leaks. Then, we build a Media Plan that aligns your budget with your bank account goals. No guessing, just a clear path to ROI.
The Data
Bulletproof Tracking
Data you can trust = decisions you can make. We set up Pixel, CAPI, and conversion events properly from Day 1. Good tracking is the difference between "I think it's working" and "I know we made profit." We make the invisible visible.
The Support
Your Expert Copilot
You aren't doing this alone. You get monthly strategy calls with me to review performance and pivot fast. Plus, 24/7 access to my custom AI Chatbot trained on my entire brain. Stuck at 2 AM? Ask the bot. Need deeper strategy? Ask me.
 
Stuck Between "Do It Yourself"Â & a Full-Service Agency?
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Running ads yourself can feel like gambling. But hiring a full-service agency often comes with high retainers that eat up your budget before you’ve even made a sale.
There is a smarter middle ground, a bridge to total autonomy.
HOW WE CONVERT is designed for businesses that want agency-level strategy without the agency-level costs.Â
With today's AI tools and our expert guidance, it has never been easier to run professional paid social in-house. We give you the tools, the training, and the technical setup to take control, maximise your ROI, and stop burning budget on experiments that don't work.
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When you stop relying on 'hopes and prayers' marketing and finally build your in-house growth engine.
THE "HOW WE CONVERT" ACCELERATOR
$799 AUD/month
(Total: $2,397 over 3 months)
Start The Accelerator 🚀Who is HOW WE CONVERT for?
We are the perfect fit if:
- You’re hungry to drive real leads and sales, not just "brand awareness" fluff.
- You have a minimum ad budget of $2,000/month (You need fuel for the fire).
- You can dedicate 1 hour per week to reviewing and optimizing your growth.
- You’re ready to leverage AI and automation to punch above your weight class.
Ready to stop outsourcing your success and take control? 🚀
Start The Accelerator 🚀
Lea Altpeter
Digital & Wholesale Marketing Coordinator, Le.Shop
“How We Convert has been an incredible help for LE.SHOP. The platform makes it easy to see which creatives work, how to optimise campaigns, and how to improve conversions in a measurable way. The training modules are a great bonus, helping you learn the Meta basics like account setup and event tracking. On top of that, Michael brings smart strategic insight, guiding us on long-term goals and how to get the most out of Meta’s tools.”
David Tran
Marketing Manager, UrbanFit GymsÂ
“We were terrified to take ads in-house. We thought it was too technical. But once we saw the backend, we realised it’s not black magic, it’s just a system. We’re saving thousands in agency fees every month, and honestly, nobody knows our brand better than we do. I finally feel in control of our own growth.”
Lauren Dixon
Digital Manager, Gramicci
"Working with Michael gave us clarity on how paid social should actually work for our business. His focus was on helping us understand Meta, building solid foundations, and setting us up well for the future - rather than just doing it for us."
